What makes a stock worth investing in




















High-quality companies often have intangible assets e. As Warren Buffett famously said, "It's far better to buy a wonderful company at a fair price than a fair company at a wonderful price. Discounted offers are only available to new members. Stock Advisor will renew at the then current list price. Average returns of all recommendations since inception.

Cost basis and return based on previous market day close. Investing Best Accounts. Stock Market Basics. Stock Market. Industries to Invest In. Getting Started. Planning for Retirement.

Retired: What Now? Personal Finance. Growth stocks, in general, have the potential to perform better when interest rates are falling and company earnings are rising. However, they may also be the first to be punished when the economy is cooling.

Value stocks, often stocks of cyclical industries, may do well early in an economic recovery but are typically more likely to lag in a sustained bull market. When investing long term, some individuals combine growth and value stocks or funds for the potential of high returns with less risk. This approach allows investors to, in theory, gain throughout economic cycles in which the general market situations favor either the growth or value investment style, smoothing any returns over time.

Footnote 1 Investing in growth stocks incurs the possibility of losses because their prices are sensitive to changes in current or expected earnings. Value stocks are securities of companies that may have experienced adverse business or industry developments or may be subject to special risks that have caused the stocks to be out of favor. If the manager's assessment of a company's prospects is wrong, the price of the stock may not approach the value the manager has placed on it. Reproduction in whole or in part prohibited, except by permission.

All rights reserved. Not responsible for any errors or omissions. The opinions and views expressed do not necessarily reflect the opinions and views of Merrill or any of its affiliates. Any assumptions, opinions and estimates are as of the date of this material and are subject to change without notice. Past performance does not guarantee future results. The information contained in this material does not constitute advice on the tax consequences of making any particular investment decision.

This material does not take into account your particular investment objectives, financial situations or needs and is not intended as a recommendation, offer or solicitation for the purchase or sale of any security, financial instrument, or strategy. Before acting on any recommendation in this material, you should consider whether it is in your best interest based on your particular circumstances and, if necessary, seek professional advice.

Merrill, its affiliates, and financial advisors do not provide legal, tax, or accounting advice. Locations Contact us Schedule an appointment. Asset allocation, diversification, and rebalancing do not ensure a profit or protect against loss in declining markets. I'd Like to. Copyright FactSet. Footnote asterisk Other fees may apply. There are costs associated with owning ETFs.

I Accept Show Purposes. Your Money. Personal Finance. Your Practice. Popular Courses. Table of Contents Expand. Stock Price vs. Stock Value. What Price Tells You. When Price Matters. Market Cap and Share Price. How Stock Splits Work. How Reverse Splits Work. Berkshire Hathaway vs. Factors Affecting Price and Value. Key Takeaways A stock's price indicates its current value to buyers and sellers.

The stock's intrinsic value may be higher or lower. The goal of the stock investor is to identify stocks that are currently undervalued by the market. A stock is cheap or expensive only in relation to its potential for growth or lack of it. Article Sources. Investopedia requires writers to use primary sources to support their work.

These include white papers, government data, original reporting, and interviews with industry experts. We also reference original research from other reputable publishers where appropriate. You can learn more about the standards we follow in producing accurate, unbiased content in our editorial policy. Compare Accounts. The offers that appear in this table are from partnerships from which Investopedia receives compensation. This compensation may impact how and where listings appear.

Investopedia does not include all offers available in the marketplace. Related Articles. Partner Links. Related Terms Stock Split A stock split is when a company divides the existing shares of its stock into multiple new shares to boost the stock's liquidity. Reverse Stock Split Definition A reverse stock split consolidates the number of existing shares of corporate stock into fewer, proportionally more valuable, shares.

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