What kind of jeans does buckle sell

Hailing from Kearney, Nebraska, Buckle calls the look "country boho. Whatever it is, kids are buying it. According to CEO Dennis Nelson , while price points declined last year, the number of transactions went through the roof. Buckle shoppers are clearly coming back and bringing their friends in the search for that perfect pair of jeans that make you look extra-fine.

For guys, the emphasis is on heavy graphics and layered prints, in a bad-boy-with-a-soft-heart way. There's a line endorsed by rocker Chris Daughtry you know, the bald guy who should have won American Idol three seasons ago , and another endorsed by the Mississippi band 3 Doors Down.

Footwear runs to flip-flops and Chuck Taylor s. Jeans are beat-up, embellished and funky, and come in 28 to 38 inseam, 22 to 42 waist, four rises eight fit profiles from "skinny" to "plus. What else? A mix of price points, help to "complete the look," unusually clued customer service that includes free alterations, and increasing appeal to older shoppers further differentiate Buckle from the herd. Then there's the Kearney, Nebraska factor. This Platte River valley market town is best known for sandhill cranes, not sportswear, and Buckle's story runs heavily on loyalty and customer focus rather than flash.

The founder's son Dan Hirschfeld is still chairman; Nelson, who started as a part-timer in college 30 years ago, told investors at an Oppenheimer conference early this month that EVP of sales Jim Shada and VP of sales Kari Smith have 60 years at Buckle between them. South Carolina Gamecocks.

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